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Professor Yuj Shimizu, PhD


"This is how I roll."






Office Location:

Davies Hall, 3rd Floor, Room 360

Welcome to my ARC webpage!

My name is Yuj (or Yuji, if you prefer). I have been teaching at American River College for 9 years.

I teach the following classes:

Click on the links to the left to see more about these courses.

My primary research interests are in Applied Psychology, Memory, Judgment and Decision Making, and Social Cognition, but I have a keen interest in all aspects of Psychology (My publications can be found below). My PhD investigated the critical role that memory plays in determining the effectiveness of various advertising strategies. In addition to teaching, I conduct research for American River College where my focus is on educational research and assessing student learning outcomes. 

I look forward to seeing you in class!  


Jacoby, L. L., Rogers, C. S., Bishara, A. J., & Shimizu, Y.  (2011). Mistaking the Recent Past for the Present: False Seeing by Older Adults.  Psychology & Aging.

Shimizu, Y., & Jacoby, L. L.  (2005).  Similarity-Guided, Depth of Retrieval: Constraining at the Front End.  Canadian Journal of Experimental Psychology, 59, 17-21.   

Jacoby, L. L., Shimizu, Y., & Daniels, K., Rhodes, M. G. (2005).  Recognition and Source Memory and Modes of Cognitive Control: Depth of Retrieval.  Psychonomic Bulletin & Review, 12, 852-857.

Jacoby, L. L., Shimizu, Y., Velanova, K., & Rhodes, M. G.  (2005).  Age Differences in Depth of Retrieval: Memory for Foils.  Journal of Memory & Language, 52, 493-504.

Payne, B. K., & Shimizu, Y., & Jacoby, L. L. (2005).  Mental Control and Visual Illusions: Toward Explaining Race-biased Weapon Identifications.  Journal of Experimental Social Psychology, 41, 36-47.

Richard, C. M., Wright, R. D., Prime, S. L., Ee, C., Shimizu, Y., & Vavrik, J. (2002).  A Concurrent Auditory Task Impairs Visual Search Performance in an Image Flicker Task. Human Factors, 44, 108-119.