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ARC Branding Resources

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Whether it is a webpage or a flyer, it is important that we communicate in an attractive, professional, and consistent graphic identity.

All employees have an important part to play in this area. American River College has created these style guidelines to ensure that all print and online materials visually define the college in a strong, consistent manner that will be instantly recognizable. These guidelines support and protect the image of the college. These guidelines mostly cover the issue of logos. While logos are not the sole elements of a college's image, they are its visual representation and extension. Consistency in this area is crucial. The ARC tree logo and lettering have registered trademark protection, so any use of these elements other than those described in these guidelines are prohibited, regardless of funding sources. Please read ARC Logo link for more information.